Most Amazon sellers don’t lose money on ads first. They lose it on operations they didn’t design for scale. Returns are one of those areas. Amazon just updated the seller-fulfilled (FBM) refund process, and while it looks minor on the surface, it fixes a long-standing operational pain point for FBM sellers. What Actually Changed Starting […]
Selling in Europe has never been about demand. It has always been about compliance. VAT registration. EPR obligations. Country specific rules. Different providers. Different pricing. Different timelines. For years, EU expansion failed not because brands could not sell but because sellers did not know who to trust or where to start. Amazon quietly addressed this […]
Every January, sellers complain about the same thing. Traffic drops. Ad performance softens. Conversion feels harder than it did in November and December. And almost every year, the default reaction is the same. Push more ads. Bid harder. Force demand that simply isn’t there. That approach usually makes January feel worse than it actually is. […]
And How It Should Be Used When It Is Amazon DSP usually enters the conversation at the wrong moment. Most brands start thinking about DSP when Sponsored Ads feel harder. CPCs creep up, keyword expansion slows, and growth starts to feel incremental instead of compounding. Someone suggests DSP as the “next lever,” and expectations immediately […]
Reviews have always been one of the most powerful levers on Amazon. They drive trust, conversion, and ranking. Amazon just announced a change that fundamentally alters how reviews are shared across product variations, and while it’s framed as a customer experience improvement, the seller impact will be real. Starting February 12, 2026, Amazon will begin […]
And It’s Happening in the Details Amazon announcements often look small in isolation. A setting change here. A renamed metric there. A new toggle buried in Seller Central. But when you step back and look at the last few updates together, a clear pattern emerges. Amazon is slowly recalibrating the balance of control between the […]
Black Friday data tends to produce loud headlines. Record spend. Traffic spikes. Conversion swings. But buried inside this year’s numbers was a much more important signal for Amazon sellers, one that most people will gloss over. Amazon’s AI chatbot, Rufus, did not just participate in Black Friday shopping. It materially influenced purchasing behavior. And that […]
Every year around this time, Amazon releases its annual fee update. Most sellers skim the headline, look for whether fees are up or down, and move on. That is usually a mistake. The 2026 European Referral and Fulfillment by Amazon fee update is one of those changes that looks straightforward on the surface, but carries […]
If you have sold on Amazon for any amount of time, you have seen the “Frequently Bought Together” box sitting quietly under a product listing. Most sellers glance at it and move on. That is a mistake. That small box is one of the few remaining levers on Amazon that can compound visibility, increase basket […]
For a long time, Fulfillment by Merchant on Amazon came with a frustrating tradeoff. You either stayed visible and risked missing delivery promises when your operation slowed down, or you turned on vacation mode and disappeared entirely from search. There was no middle ground. Amazon’s latest FBM updates finally introduce that middle ground. And while […]
At PAS, we operate as a remote e-commerce department for our partners. This means we seamlessly integrate with your existing procedures, becoming an extension of your team. By leveraging the latest technology and industry best practices, we deliver comprehensive services, expert staff, and efficient processes to ensure your e-commerce success.