Author Archive for: ruben

Entries by Ruben

Why Amazon Compliance Feels Tighter Than Ever—and Why That’s Not a Bad Thing

By Ruben, Founder of PAS (Professional Amazon Services) August 2025 If you’re feeling like Amazon has been stricter than usual lately—you’re not imagining it. More listings are getting flagged. Words that were fine last year are triggering suppression today. Whole categories are being treated with a level of scrutiny we didn’t see before. But instead […]

Amazon Deprecates Variation Themes: What Sellers Need to Know Before November 2025

Amazon has announced an important change that affects how brands structure their listings. Starting September 2 and continuing through November 30, 2025, Amazon will begin removing specific variation themes from product templates. These are themes that have been flagged as outdated, irrelevant, or simply underused. Why It Matters If your catalog is based closely on […]

Amazon’s New Star-Only Seller Feedback: What It Means for Sellers and Why It Matters

Starting August 4, Amazon rolled out a simplified vendor comments experience—permitting customers to depart a star-most effective score with out written comments. While it can sound like a minor update, this modification may want to have a main effect on how vendor reputations are formed transferring forward. If you depend upon robust vendor rankings to […]

Amazon Weekly Updates: 4 Changes Every Seller Should Know to Stay Ahead

1. Amazon Vine Now Available to Resellers Impact: High | Who should care: Resellers, aggregators, wholesale teams For the first time, Amazon is allowing authorized resellers to enroll ASINs into the Vine review program, not just brand owners. That’s a massive change. Previously, Vine access was locked behind Brand Registry ownership. Now, if the brand […]

How to Build an Amazon Storefront That Actually Converts (Not Just Looks Pretty)

Most Amazon storefronts are digital window dressing. They’re cluttered. Generic. Disconnected from the brand. And they do one thing consistently: underperform. But when built strategically, your Storefront becomes a sales engine — one that drives AOV up, powers your Sponsored Brands ads, and keeps customers engaged longer. Here’s how to do it right — and […]

Amazon Just Made Scroll-Stopping Video Ads Possible in 2 Minutes — No Editor Needed

If creative production is slowing you down, Amazon just removed your excuse. They’ve turned static product images into six auto-generated, scroll-stopping videos. No video team. No post-production. No delay. Just AI — and a few clicks. This is more than a feature drop. It’s a signal: Amazon is serious about removing creative friction. What’s New: […]

Amazon’s 2025 Reimbursement Shift: A Quiet Margin Killer—Unless You Act Now

Imagine losing $20 on every unit that never even sold — and not realizing it until your profit margins tank. That’s what’s happening to thousands of Amazon sellers right now. Why? On March 10, 2025, Amazon quietly changed how it reimburses FBA sellers for lost or damaged inventory. And if you’re not manually submitting your […]