Amazon is a goldmine — until the algorithm changes, ad costs spike, and you’re left with no leverage. That’s the reality for sellers who rely 100% on internal traffic. The smart ones? They build traffic engines outside the platform, where they control the message, the margin, and the momentum. Why You Can’t Rely on Amazon […]
There’s been a surge in Amazon searches like: “made in USA products only” (+220%), “made in America” (+130%), “American flag made in America” (+250%) Clearly, shoppers are curious. But curiosity doesn’t equal conversion — at least not yet. We work with dozens of brands across categories. And while some are seeing upticks in sales when […]
In 2025, running ads alone isn’t enough. Ad costs are rising. Competition is smarter. And most sellers are stuck reacting to ACOS swings they can’t control. What they need is a second lever — a way to acquire customers at a predictable, capped cost, outside of PPC. That’s what we call a Fixed ACOS Strategy […]
Fewer Sellers, More Traffic per Seller It might sound counterintuitive, but selling on Amazon in 2025 is less competitive than it was in 2021. Not because fewer people are trying — Amazon still adds nearly a million new sellers every year — but because fewer are sticking around. According to Marketplace Pulse, the number of […]
Business Pricing on Amazon is one of those features that rarely gets talked about — yet it can drive serious impact. Whether you’re trying to unlock a new revenue stream, protect your ACOS, or build more predictable order flow, this is one setting every brand should at least test. Let’s break it down. Business Pricing […]
1. Buyer-Seller Messaging Restriction Tightened Amazon has removed the ability to override Buyer-Seller opt-outs by adding “[Important]” to message subject lines. You can still contact buyers for order-critical reasons. Marketing or non-essential messages to opt-out buyers will no longer go through. Amazon is pushing sellers to use their message templates, which: Auto-translate into the buyer’s […]
When brand owners hear the word “promotion,” most immediately think: “discount.” And when service providers suggest Lightning Deals, coupons, or Subscribe & Save offers, it’s often framed as a generic “let’s boost sales” tactic. But here’s the truth: most promotional tools on Amazon aren’t being used as part of a real growth strategy. At PAS, […]
Most sellers think of Lightning Deals as flashy promotions to boost sales. At PAS, we treat them as a core piece of our Fixed ACoS Acquisition Strategy. In a world of rising ad costs and volatile performance metrics, Lightning Deals are one of the few levers on Amazon that allow you to control visibility, velocity, […]
Amazon is making waves again. Just months after enforcing new title length limits (200 characters max, no special characters, etc.), we’re now looking at what might be the most significant structural shift to listings since A+ Content was introduced: The Two-Part Product Title Format It breaks down like this: Part 1: Core Title – Brand, […]
Most sellers still think of video as a “nice to have” on Amazon. But for the brands we manage at PAS, it’s one of the most strategic levers for conversion, trust-building, and differentiation. Let’s go beyond the basics and talk about how we actually use video today—and how you can do the same. Where Videos […]
At PAS, we operate as a remote e-commerce department for our partners. This means we seamlessly integrate with your existing procedures, becoming an extension of your team. By leveraging the latest technology and industry best practices, we deliver comprehensive services, expert staff, and efficient processes to ensure your e-commerce success.